GBSLEP

Marketing & Communications

Overview

All marketing and advertising must be:

  • an accurate description of the product or service
  • legal
  • decent
  • truthful
  • honest
  • socially responsible (not encouraging illegal, unsafe or anti-social behaviour)
There are regulations that restrict what advertisers can and cannot do.

As well as the regulations, there are 2 advertising codes of practice that you need to follow to help you advertise legally.

You must describe your product or service accurately.

Requirements for products

There are also specific requirements that apply to certain sectors, such as:
  • food
  • alcohol
  • beauty products
  • environmentally friendly products
  • medicines
  • tobacco
For example, you can only claim your drink is ‘low in alcohol’ if it contains between 0.5% and 1.2% alcohol by volume.

Data protection

If you’re gathering, storing or using information about customers or potential customers, you must also protect their data.

Request A Call Back

 
 
 
 

Tailored support for you

#MayMoney: Access to finance and funding for nationwide property assistance

Find out more

Innovative business support for Bid Writer Consultancy

Find out more

Investing in the growth of Advanced Engineering

Find out more

Subscribe to our newsletter

All the latest GBSLEP Growth Hub news, updates and opportunities delivered to your inbox.

Click here to see how we will handle your personal data.