On Thursday 7th September, as part of our Marie Curie project ‘Exploring Multimodal Metaphor in Advertising’ (www.multimodalmetaphor.com) we’re planning on holding a training workshop which will bring together staff, PG students and employers.
The workshop, which will be entitled ‘Everyday creativity in communication’, will contain a number of activities, looking at how the creative use of
language and other forms of expression affect people’s behaviour and
understanding in response to advertisements and other forms of
We’d like to invite academics, postgraduate students, and
professionals working in the advertising industry and the creative
communication industries more generally. There will be a number of
opportunities for students, academics and professionals to network
during the event.