Essential 101 Digital Skills - ‘Online Security, Social Media Compliance & SEO & Paid Advertising’
Learning and the professional self-development of digital skills can be a minefield full of acronyms, jargon and constant change in techniques.
Join in this series of interactive digital skills workshops aims to cover the absolute ‘essential’ fundamentals of digital marketing from, research, site structure, search, social, advertising, content marketing to analytics, security, compliance and more.
9.30am to 5pm Monday 20th May. 19.
9.30am to 10am - Attendee registration.
10am to 12pm Cybersecurity for Business.
12pm to 1pm Buffet Lunch & Networking.
1pm to 2.45pm Social Media Implications & GDPR.
3pm to 4.45pm Digital Advertising Techniques.
Birmingham Chamber of Commerce. 75 Harborne Road, Birmingham, B15 3BU.
Delegates will gain and leave with current understandings on how to… Implement techniques to benefit from being online... Refine and analyse target consumer, markets and competitors... Develop relevant and engaging marketing content... Align digital channels to achieve business objectives... Protect your online business and comply with regulations…
Topics for interactive conversations covered (not limited to):
- The 'Internet of Things' and online opportunity
- Search Engine Optimisation
- Search Engine Marketing
- Social Media Marketing
- Display Marketing
- Content Marketing
- Email Marketing
- User Experience
- Online Data Analytics
- Cyber Security
- GDPR & ASA
Affirm how you much you already know, learn and grasp some stuff you never properly understood before and no doubt, identify some areas you’ll want to go into more deeply in the future.
The aim is to stimulate, inform, inspire and empower; delegates will finish the sessions enthused with essential current digital planning techniques and their heads buzzing with new terminology, ideas and strategies...
Who's it for?
Entrepreneurs, SME's, B2B, B2C, Public Sector and Digital Marketers.
An accomplished traditional and digital media communications
professional, with great expertise in creative led marketing solutions. Lucas
Karemo @1ucask is an accredited marketer in the field of interactive growth and
marketing communications. Excels where his knowledge and skills engage with
people for continuous self-empowerment and business development.