What can we learn about branding from politicians?
Do the phrases "take back control” and "make America great again” ring any bells? I’m sure they do!
Join Dr Keith Glanfield and Susan Vidler, Head of Research at Harris Interactive to discuss if there’s anything marketers can learn from Politicians to enhance branding success and develop category leadership.
Why on earth would business turn to politics and politicians for marketing advice? Well, firms want their brand to sum them up in a few words. They want a brand with wide appeal that can cross traditional boundaries in society and which appeals to many different audiences. A brand can be used to bring together diverse groups, including customers, employees and suppliers, to generate a strong bond and sense of affiliation with the firm.
The presentation builds upon a recent article 'Political Populists and the new branding trail blazers' by Dr Glanfield published in The Conversation and the future relevance aspect of the "HI Brands” model by Harris Interactive.
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