"Get the digital Edge, making connections – delivering results”A focus on optimising the opportunities available to businesses with a strong digital presence e.g. website design & functionality, social media activity, e mail marketing campaigns.
"How to make video work for your business"
- Looking at how to structure content for a video
- Thinking about marketing objectives for a video
- Looking at distribution of a video
- Benefits of using video in your marketing campaign
- Being alert to positive media opportunities
- The pitfalls of media platforms, and the benefits of being media trained