Monday 21st March
Pet Weighter is an award-winning weighted pet bowl that prevents pets’ food and drink from travelling around a room. The base is filled with sand or water (or both) and the bowl locks gently back into place. This simple, yet innovative product has solved a reoccurring problem in the lives of loving pet owners. A bowl that stays put is not only convenient as it prevents pets creating a mess, but it may also aid pet’s digestion and joints.
Rob’s product has been successful in the UK. Yet he is looking to enter new markets without losing the identity of his product. Whilst conducting research about protecting products and their designs on the Department for International Trade (DIT) website, he was put in contact with the GBSLEP Growth Hub. As a result, he received guidance and support from Charlotte Bowden, one of the Growth Hub’s Account Managers, who has been helping him every step of the way.
Charlotte identified the help that Pet Weighter needed to reach its business goals, and so has provided Rob with both an intellectual property (IP) and cyber security review. The cyber security review service enables companies to protect their information technology systems and data. The IP review helps to determine the IP assets a business has and how to protect them. This support benefitted Rob as his aim is to grow his business and enter new markets.
Rob has this to say about the support he’s received from the Growth Hub, “the Growth Hub has had a huge impact on our business. First, and foremost, it has enabled us to do a full IP review, in conjunction with the Intellectual Property Office (IPO), to identify any gaps and plug those gaps with further work”.
He continues, “I don’t think we’d have been able to grow the business to this extent without the support of the Growth Hub. Primarily because we really needed to do work on our IP to make sure we can enter different countries and extend our customer reach.”
Rob has experienced the benefits of accessing the free business support provided by the Growth Hub and describes it as, “imperative, extremely helpful and any entrepreneur or any Managing Director would really benefit from using the Growth Hub”.
If you are an SME looking for expert business advice or think your business would benefit from a cyber security and/or intellectual property review, contact the Growth Hub today on 0800 032 3488 or email email@example.com with your enquiry. We are here to help your business**.
*Intellectual Property refers to the creation of the mind, such as inventions; literary and artistic works; designs and symbols, names and images used in commerce. (World Intellectual Property Organisation)
**The GBSLEP Growth Hub can support SMEs located in the following local authority areas: Birmingham, Solihull, Lichfield, Tamworth, East Staffordshire, Cannock Chase, Bromsgrove, Redditch and Wyre Forest.