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Winny's Meals receives business growth advice & Coronavirus support

Monday 27th April

Winny’s Meals is a nationwide healthy meal prep delivery company. “We cook then freeze and then distribute healthy ready-meals via a next day delivery service nationwide” says the sole director of the company, Shaun Sookoo.

Shaun contacted the Growth Hub because he was concerned about the impact of COVID-19 on his business. He explained the situation, “first of all we were listed as keyworkers and because of that we are fully operational as normal, however, quite a lot of revenue streams have been completely reduced to nothing.” Although the company was still running, they still encountered some issues, “we supply gyms, football teams and rugby teams with our meals at wholesale. Our wholesale channel has been reduced to nothing so we’ve been relying solely on retail and so we’re lucky to still have money coming in. However, with job uncertainties and with people being laid off, that has affected subscriptions and we’ve lost quite a few customers”.

One of our Business Resilience Account Managers, Christine Hancock, advised Shaun about the business support available due to the coronavirus crisis. She helped him to apply for the Small Business Grant of £10,000, which he has done. Shaun stated that the grant “will help massively, although we have been set back in revenue, it will still allow us to proceed with certain investments that need to be made within the business to continue to grow and achieve our growth targets for this year”. The company has recently moved from Essex to Birmingham, and thus, the grant will “enable us to reach our full capacity which what we are hoping to achieve in the next few years.”

Not only did our services help with the effects of the pandemic, but we also assisted with Shaun’s business growth plans. He mentioned that before COVID-19 hit, “scalability was the first problem. This is because I have a lack of experience in business, I was feeling my way through the whole process so the way I originally set up the business wasn’t scalable. I have now got a proper business plan in place, but it’s just come down to the fact that we’re now limited by funding to complete the various things that we need to do.”

Christine referred him for a diagnostic with Sandra Cunningham, one of the Growth Hub’s SFEDI accredited Business Advisers, she signposted him to “receive a grant for digital marketing work that we are carrying out which was signed off [recently] and that has been fantastic” (Shaun Sookoo, Director).

Additionally, she helped Shaun get in touch with the University of Birmingham, who will help him explore the most suitable food packaging for his meals. He further stated “I was blown away with the research element with the universities. I have been put in contact with one of the guys from Birmingham University and they have just started two projects with us… I was probably more blown away with this than the grants because this kind of scientific backing and knowledge that we’ll get will put us in a pretty unbelievable position.”

Shaun is overjoyed with the support that he has received from us and was particularly impressed with “how wide and far-stretched” our capabilities are. He said “I’m really pleased! I was introduced to Christine not even three weeks ago and a lot has happened already, and there is more in the pipeline… thank you guys for everything!” A real ray of hope and a good illustration of advisers, account managers and partners working together to support a business.

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