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What is Aaccelerate for Growth?
A pilot scheme to help SMEs to
advertise more and better to grow their businesses. It brings together
advertising agencies, media owners and SMEs to work together collaboratively
under the auspices of the Advertising Association, the trade association that
represents the advertising industry in the UK.
The programme will take 10 SMEs.
Working with some of the best advertising agencies in the West Midlands and
commercial media owners, businesses will receive bespoke multi-channel
advertising campaigns that run for between four and six weeks. The campaigns
will be funded by the industry and the SME.
Our research shows that 43% of SMEs in
the UK advertise and constitute just 18% of UK ad spend.
We know that for every £1 spent on
advertising, there is a £6 uplift in GDP. The impact is even greater amongst
the SME community, particularly where they undertake multi-channel campaigns -
£1 can benefit an SME eight times as much as a larger business.
Multi-channel campaigns also have the
advantage of complimenting and amplifying content.
It’s about changing perceptions…
Advertising is for me: as a small business, you can
certainly propel growth through advertising…
Advertising is complicated: no,
it isn’t. We have a dedicated website to help SMEs understand the different
ways of advertising and the benefits. You can also ask any questions that you
Advertising is expensive: it is true, that advertising can be
seen as expensive. But you will see a significant return on your investment
with the right advice and the right expertise to help you to grow your brand,
generate more sales, launch more products.
Okay, so this all sounds interesting.
How do I get involved?
You can get involved if you are:
A UK-registered business based in the
West Midlands Combined Authority Area
More than three years old
In profit or well-funded
Have tried single channel advertising
More than 10 employees
Have some funds to allocate to the
How will it work in practice?
SMEs express interest in the scheme
and get in touch
SMEs are contacted by the Aaccelerate
project director and complete a light-touch form (10 minutes) which will
include an indication of their budget
SMEs are chosen to participate in the
SMEs meet the agencies (NB: there will
be a lead agency per each SME to ensure the campaign runs smoothly)
SMEs and agencies agree campaign
objectives and KPIs
Agencies work on potential campaigns –
creative, production, channel selection
Campaigns are launched
Results are recorded and evaluated
At the end the campaign, SMEs will
also receive an evaluation that will showcase ROI and achievement of KPIs
Get in touch!
Project director Francesca Woodhouse can be reached at: email@example.com or 07795 573 366
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